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Article
Publication date: 31 January 2024

Dangshu Wang, Menghu Chang, Licong Zhao, Yuxuan Yang and Zhimin Guan

This study aims to regarding the application of traditional pulse frequency modulation control full-bridge LLC resonant converters in wide output voltage fields such as on-board…

Abstract

Purpose

This study aims to regarding the application of traditional pulse frequency modulation control full-bridge LLC resonant converters in wide output voltage fields such as on-board chargers, there are issues with wide frequency adjustment ranges and low conversion efficiency.

Design/methodology/approach

To address these issues, this paper proposes a fixed-frequency pulse width modulation (PWM) control strategy for a full-bridge LLC resonant converter, which adjusts the gain by adjusting the duty cycle of the switches. In the full-bridge LLC converter, the two switches of the lower bridge arm are controlled by a fixed-frequency and fixed duty cycle, with their switching frequency equal to the resonant frequency, whereas the two switches of the upper bridge arm are controlled by a fixed-frequency PWM to adjust the output voltage. The operation modes of the converter are analyzed in detail, and a mathematical model of the converter is established. The gain characteristics of the converter under the fixed-frequency PWM control strategy are deeply analyzed, and the conditions for implementing zero-voltage switching (ZVS) soft switching in the converter are also analyzed in detail. The use of fixed-frequency PWM control simplifies the design of resonant parameters, and the fixed-frequency control is conducive to the design of magnetic components.

Findings

According to the fixed-frequency PWM control strategy proposed in this paper, the correctness of the control strategy is verified through simulation and the development and testing of a 500-W experimental prototype. Test results show that the primary side switches of the converter achieve ZVS and the secondary side rectifier diodes achieve zero-current switching, effectively reducing the switching losses of the converter. In addition, the control strategy reduces the reactive circulating current of the converter, and the peak efficiency of the experimental prototype can reach 95.2%.

Originality/value

The feasibility of the fixed-frequency PWM control strategy was verified through experiments, which has significant implications for improving the efficiency of the converter and simplifying the design of resonant parameters and magnetic components in wide output voltage fields such as on-board chargers.

Details

Circuit World, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0305-6120

Keywords

Article
Publication date: 15 May 2024

Dangshu Wang, Zhimin Guan, Jing Wang, Menghu Chang, Licong Zhao and Xinxia Wang

This study aims to solve the problem of high output voltage fluctuation and low efficiency caused by the misalignment of the magnetic coupling structure in the wireless charging…

Abstract

Purpose

This study aims to solve the problem of high output voltage fluctuation and low efficiency caused by the misalignment of the magnetic coupling structure in the wireless charging system for electric vehicles. To address these issues, this paper proposes a dual LCC-S wireless power transfer (WPT) system based on the double-D double-layer quadrature (DDDQ) coil, which can realize the anti-misalignment constant voltage output of the system.

Design/methodology/approach

First, this paper establishes the equivalent circuit of a WPT system based on dual LCC-S compensation topology and analyzes its constant-voltage output characteristics and the relationship between system transmission efficiency and coupling coefficient. 1. Quadruple D (Ahmad et al., 2019) and double-D quadrature pad (DDQP) (Chen et al., 2019) coils have good anti-misalignment in the transverse and longitudinal directions, but the magnetic induction intensity in the center of the coils is weak, making it difficult for the receiving coil to effectively couple to the magnetic field energy. 2. Based on the double-D quadrature (DDQ) structure coil that can eliminate the mutual inductance between coupling coils and cross-coupling, Gong et al. (2022a) proposed a parameter optimized LCC-LC series-parallel hybrid topology circuit, which ensures that the output current fluctuation is controlled within 5% only when the system is misaligned within the 50% range along the X direction, achieving constant current output with anti-misalignment. The magnetic coupling structure’s finite element simulation model is established to analyze the change in magnetic induction intensity and the system’s anti-misalignment characteristics when the coil offsets along the x and y axes. Finally, an experimental prototype is developed to verify the constant voltage output performance and anti-misalignment performance of the system, and the proposed anti-misalignment system is compared with the systems in existing literature, highlighting the advantages of this design.

Findings

The experimental results show that the system can achieve a constant voltage output of 48V under a time-varying load, and the output voltage fluctuates within ±5% of the set value within the range of ±60 mm lateral misalignment and ±72 mm longitudinal misalignment.

Originality/value

Based on the dual LCC-S WPT system, the mutual inductance between the same side coils is reduced by adding decoupling coils, and the anti-misalignment characteristics and output power of the system are improved in a certain range. It is aimed at improving the stability of the system output and transmission efficiency.

Details

Circuit World, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0305-6120

Keywords

Article
Publication date: 30 May 2023

Hu Meng, Yangyang Sun, Xinxin Liu, Yujia Li and Yingjie Yang

An experiential retailing strategy is considered cardiotonic for consumers and brands. When such a stimulus is used, what cognition and behaviors are generated is an issue worthy…

Abstract

Purpose

An experiential retailing strategy is considered cardiotonic for consumers and brands. When such a stimulus is used, what cognition and behaviors are generated is an issue worthy of study. Therefore, the purpose of this study is to explore the factors and mechanisms that affect consumer response and relationship quality through empirical research.

Design/methodology/approach

Based on theoretical deduction, this paper proposes a conceptual model that includes four antecedents: experiential scene atmosphere (ESA), highlight design, interaction approach and value fit. These affect consumer–brand relationship quality (CRQ) through consumer identification (CI), brand identity (BI) and experiential immersion degree. In two rounds of predictive tests, 624 and 481 valid data were collected, respectively, and the feasibility of the scale was verified scrupulously. Furthermore, 427 participants reported the participants' tendencies in a formal empirical study.

Findings

The results show that the direct effects of antecedents, mediators and dependent variables are significant. Although the mediating effect of BI in experiential highlighting design on CRQ is not supported, other consumer response variables have a full or partial mediating effect.

Originality/value

This study not only functions as an innovation of research perspective enriching the theoretical framework of the influence mechanism of experiential retailing, but also strengthens the discussion on the role of value fit, especially emotional value fit, in experiential retailing.

Details

International Journal of Retail & Distribution Management, vol. 51 no. 7
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 4 September 2023

Ruohong Hao, Xiaobei Liang and Hu Meng

As fertile soil for product promotion, online interest communities have gradually come into brands' view. However, existing research does not clarify whether brand engagement in…

Abstract

Purpose

As fertile soil for product promotion, online interest communities have gradually come into brands' view. However, existing research does not clarify whether brand engagement in consumer interaction is beneficial to the development of online interest communities. This study attempts to investigate the effects of brand engagement on the online interest community operation.

Design/methodology/approach

The authors propose a model that delineated the influence of brand engagement on consumers' citizenship behavior in the online interest community from the commitment-trust perspective. Scenario-based experiments were conducted and 536 data were collected by simple random sampling.

Findings

Results shows that a stronger perception of brand engagement has a positive influence on the relationship (trust and commitment) between the community and its users, which further influences online community citizenship behavior (feedback, advocacy and tolerance) of both posters and lurkers, especially for the posters. Although relationships are more complex, brand engagement activates the development of online interest communities to some extent.

Originality/value

This original study contributes to the commitment-trust theory by examining the impact of brand engagement on citizenship behavior via community commitment and trust in the online interest community context. In addition, this study compares the moderating effect of posters vs lurkers on the relationship between brand engagement and citizenship behavior in the online interest community.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 November 2023

Gaopeng Zhang, Linfan Wang and Hu Meng

Based on the knowledge-attitude-behavior model, this study is aimed at investigating the influential mechanism underlying the purchase of green clothing by dividing this clothing…

Abstract

Purpose

Based on the knowledge-attitude-behavior model, this study is aimed at investigating the influential mechanism underlying the purchase of green clothing by dividing this clothing category into green home-in wear and home-out wear within the context of green consumption. The mediating effects of perceived greenwashing (PG), perceived value (PV) and expected moral benefit (EMB) and the moderating effect of green clothing type (GCT) were examined.

Design/methodology/approach

The data for this study were collected from 366 valid samples through a between-subject design survey administered in China. Moderation analysis and mediation analysis using SPSS/PROCESS macro were applied to test the proposed hypotheses.

Findings

The results indicate that consumers' level of environmental knowledge (EKL) not only has a direct effect on purchase intention (PI) but also has an indirect effect through perceived value and expected moral benefit. However, perceived greenwashing did not play a mediating role in this relationship.

Originality/value

The study's findings show a moderating effect of green clothing type (green home-in wear vs green home-out wear). That is, compared to green home-out wear, the relationship between expected moral benefit and perceived greenwashing for green home-in wear had a weaker negative effect on purchase intentions.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

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